Who We Are
3C is a New York–based theatre general management company providing full-service Off-Broadway general management, theatre production budgeting, marketing, and consulting services. As experienced general managers and theatrical producing consultants, we specialize in Off-Broadway production consulting, show budgeting, and strategic New York theatre marketing, guiding projects from concept through execution. Whether you need a theatre marketing strategy, comprehensive theatre business consulting, or end-to-end full-service theatrical management, 3C delivers the structure, oversight, and expertise required to bring your production to market responsibly and successfully.
Let us help you take your show from concept to reality.
From consulting to full-service general management, we are your one-stop shop for bringing your show to life.
Don't miss out on our NEW Cost-Effective Workshop/Reading packages!
Our Services
Consulting
Casting
General Management
Budgeting
Marketing/Press
And More!
Our Team
Our team of seasoned professionals has over 50 years of experience in the theatre industry.
Testimonials
Hear from Christopher Ward, playwright of THE INDEPENDENTS.
"Catherine Russell is a great gift to any playwright fortunate to work with her. She gave my play a fine production with very able direction and actors that brought in audiences for a run during the difficult time of COVID."
- Carolyn Moses
playwright and producer of DEATH BY SCHOOLING
"3C was so passionate about the project…it really was not possible to produce this show without 3C."
- Rishi Varma
playwright and producer of SULFUR BOTTOM
Previous Productions
